2010.04.08 Apple iPhone OS4 イベント Steve Jobs キーノートのメモ書き

おくらばせながら昨晩やっと、iPad 発売から5日後に行われた新 iPhone OS の Jobs 氏 Keynote のストリーミング映像を見たので、自分用のメモ書き。もう beta relase の SDK も出てるし、これからもっと盛り上がって行くのだろうけど、一旦現段階での新機能追加開発の妄想用にメモっておく。

the iPad is not so much about what you can do --
browse, do e-mail, play games, read ebooks and more --
but how you can do it. That's where Apple is rewriting
the rulebook for mainstream computing.
-- Ed Baig, USA Today

Number Updates

iPad

• when is this? -> 5 days after iPad launch (4/3 -> 4/8)
• 300,000 iPads sold in first 24 hrs
• 450,000 in 5 days
• 3,500 iPad apps in app store
• 1 million iPad apps downloaded in first 24 hrs
• 3.5 million in 5 days
• 250,000 iBooks downloaded in first 24 hrs
• 600,000 in 5 days

iPhone

• 50 million iPhones sold
• 35 million iPod touches sold
• 4 billion apps downloaded
• 185,000 apps in app store
• 50,000 Game & Entertainment titles on App Store
• US Mobile Browser Usage: iPhone 64%, Android 19%, Blackberry 9%, Other 8%
• average 30 min. in apps each day

iPad Apps glance

• Scrabble (puzzle game)
• Labirynth (action game)
• We Rule (Online Social game)
• Toy Story (kids)
• Ms. Spider (kids)
• Real Racing HD (race game)
• Need for Speed Shift (racegame)
• Zillow (real estate)
• Marvel Comics (comic reading)
• Star Walk (astronomy)
• MLB (baseball info)
• epicurious (cooking recipie)
• E*Trade (stock info)
• IMDb (movie info)
• ABC player (tv show streaming)
• REUTERS (news)
• WSJ (news)
• USA Today (news)
• New York Times (news)
• Time (magazine)
• the guardian eyewitnesses (photo news)
• popular science (magazine)
• NETFLIX (movie streaming)
• Baby Accordion (music instrument)

OS 4.0 - whats new

1500 new APIs in SDK

• Automated Testing
• Accelerate (math library)
• Full Map Overlays
• Full access to still and video camera data
• Quick Look
• Photo Library Access
• In-app SMS
• Calendar Access
• and more...
  • Date Data Detectors
  • Block Based Animation
  • performance profiling tools
  • embed PDF meta data
  • Draggable map annotations
  • Power analysis tools
  • Carrier information
  • ICC profiles
  • Call event notifictions
  • Package-based documents
  • Half-curl page transition
  • Date formatters
  • Regular Expression matcing
  • iPod remote control accessories
  • Address Data detectors

100 new user features

• Create playlists
• 5x digital zoom
• Tap to focus video
• Place in Photos (latlng)
• Home screen wallpaper
• File & delete Mail search results
• Bluetooth Keyboards
• Spell check
• Gift apps
• and more..
  • Top Hit in search
  • Sync IMAP notes
  • Nested playlists
  • CardDAV
  • upload workouts to Nike+
  • iPod out
  • Search SMS/MMS messages
  • Wake on Wireless
  • Edit from Outbox
  • Web search suggestions
  • Choose image size in Mail messages
  • CalDAV invitations
  • larger fonts for Mail, SMS & alerts
  • Cell data only setting
  • Persistent Wi-Fi
  • Rotate Photos
  • Birthday calendar
  • Recent web searches

OS 4.0 - 7 tent poles

1. Multi Tasking

• Background audio (e.g. Pandora)
• Voice over IP (e.g. Skype)
• Background location (e.g. TomTom)
• Push notifications (10 billion notifications in 9 month)
• Local notifications
• Task completion (e.g. Flickr photo upload)
• Fast app switching (freeze app state)

2. Folders

• drag app icon onto another to create new folder
• auto named to app category
• Home screen wall paper

3. Mail

• Unified Inbox
• Fast inbox switching
• Organize by thread
• Open attachments with apps

4. iBooks on iPhone

• ebook reader
• iBook store
• buy once, read on any device
• sync page and bookmarks

5. Enterprise

• 80% of Fortune 100 companies are using iPhones (daily usage) so...
• better data protection (email encryption, encrypt API)
• mobile device management (employee device central management tool)
• Wireless app distribution
• Multiple MS Exchange accounts
• Exchange Server 2010 support
• SSL VPN support

6. Game Center

• Social gaming network
• Invite friends
• Matchmaking
• Leaderboards
• Achievements

7. iAd

• Mobile Advertising
• users currently spends average 30 min. in apps each day
• = 1 ad every 3 min = 10 ads per device each day (same as TV shows)
• = 100 million devices x 10 ads = 1 billion ad opportunity per day
• deliver emotional ads (with interactivity too)
• Ads keep you in the app (making users want to click ads)
• can be created with HTML5 too
• Built into iPhone OS
• Apple sells & hosts the ads (60% revenues to developer)
• some examples (Toy Story, Nike ID, Target ads)