WWDC 2010 基調講演メモ - Steve Jobs Keynote

去年に引き続き San Francisco にて開催されている Apple の WWDC 2010 に参加しています。いま初日の基調講演にて iPhone 4 の発表がされました。注目すべきポイントは

• 9.3mm 更に薄くなった新ボディ形状
• より高速処理＆高レスポンス U/I が可能になった新 A4 chip (iPadと同様)
• 新高解像度ディスプレイ 940 x 640 pixels - Retina Display
• 表裏両面 500 万画素カメラ + Wi-Fi ビデオ電話機能 - FaceTime
• マルチタスク、グループアイコン等の新機能を搭載した新 iOS4

辺りです。この iPhone 4 の開発に着手したのは 18 ヶ月前だそうで、そうすると去年 WWDC 2009 で iPhone 3GS を基調講演で発表していた段階で、実は裏でもう iPhone 4 を作っていたという衝撃。綿密な商品戦略、プロジェクト統括＆遂行力、企画力、ハードウェアエンジニアリング力、ソフトウェアエンジニアリング力、User Interface 設計力、コンテンツ業界を巻き込む営業力... すべてにおいて優秀＆高いレベルで実現させているのが毎度ながら頭が下がる思いです。

今回の新 iPhone は、iPhone アプリの開発者としてよりも、圧倒的にイチユーザー視点での魅力を感じます。今の iPhone 利用体験が飛躍的にリッチになる辺りが。

以下、ラフながらも Steve Jobs 基調講演のメモ書き。

WWDC

• 5000 peoople 8 days sold out.

ipad

• 10 countries -> 19 countries soon
• 35 mil ipad apps downloaded 17 apps per iPad
• iBooks
  • first 65 days 5 mil books -> 2 1/2 per iPad
  • 5/6 publishers on eBook, 22% share of total eBook sales
  • updates - PDF reading ability

app store

• 225,000 apps
• 15,000 apps submitted per week (both new app/updates)
• 30 languages
• 95% aproved within 7 days
• top reject reason
  • 1. doesn't function as advertised by developer
  • 2. use of private APIs
  • 3. the app crashes
• ebay app
  • 10 million downloads
  • $600 sale last year - 1.5 billion on 2010.
• NETFLIX - iPhone app for free, this summer
• zynga
  • farm builder - farming for the iPhone
  • 75 million active users
• Activision - guitar hero
• 5 billion downloads on App Store
• $1 billion paid to developers
• 150 million accounts with cread card
• iTunes store + iBooks store + iBooks store -> 15 billion downlaods

iPhone

• market share
  • nielson - 28% iPhone, RIM 35%, windows 19%, android 9%
  • net applications - iPhone 58.2% mobile browser usage, 22.7% andriod
• 2007 relase, 2008 3G, 2009 3GS + video recording

iPhone 4 New Features

• 1. all new design
  • 24% thinner - 9.3 mm
  • thinnest smartphone
  • front camera
  • camera + LED flash
  • mic, 30-pin, speaker
  • headset, mic2 (for noise cancellation), sleep wake
  • steel body as bluetooth, wi-fi, GPS integrated anntenas
  • micro-SIM
• 2. retina display
  • 326 pixels per inch (compared to 72 dpi)
  • 300 is limit of human retina
  • 3.5 inch display (same as 3GS)
  • 960 x 640 pixels
  • IPS technology, wide view angle
  • existing apps look better (auto hi-res UI's and text's)
• 3. A4 chip
  • power management -> more battery life
  • up to 32GB of storage
  • 802.11n WiFi
  • GPS, accelorometer, GSP
• 4. gyroscope
  • 3-axis gyro (angular velocity)
  • pitch, roll, yaw
  • rotation about gravity
  • gyro + accelorometer provide 6-axis motion sensing
  • New CoreMotion API
  • perfect for gaming
• 5. new camera system
  • 3 -> 5 megapixel camera (CMOS size is still same)
  • backside illuminated sensor -> more hi-res (ISO)
  • 5x digital zoom
  • tap to focus (photo + video)
  • LED flash
  • HD video recording
  • 720p at 30fps
  • auto geo-location
  • send online
  • iMovie for iPhone ($4.99)
• 6. iOS 4
  • multitasking
  • folders
  • retina display integration
  • mail - unified inbox & threading
  • enhanced camera & photo apps
  • deeper enterprise support
  • search engine - bing added
  • golden master candidate today
• 7. iBooks
  • iBooks for iPhone
  • sync place, bookmarks and notes to multi device
• 8. iAds
  • 60% of revenues to app developer.
  • Selling iAds for 8 weeks: nissan, citi, unilever, at&t, chanelle, GE, Liberty Mutual state farm, geico, campbell, sears, jc penney, target, best by, direct tv, TBS (Very Funny), disney
  • start at July 1, on iOS4 devices
  • $60 million committed for 2H 2010 (for 8 weeks of selling)
  • $250M for US mobile display advertising - JP morgan research

one more thing...

• FaceTime - video calling
• Wi-Fi only in 2010
• open standard to public

availability

• in two colors
• price - $199 for 16GB, $299 32GB
• 2010 expire -> AT&T top up change service
• iPhone 3GS 8GB $99
• June 24th, in US, France, Germany, UK, Japan
• July -> 18 more countries
• end of septemer -> 88 countries

accessories

• dock $29
• bumper case in colors $29

iOS4 upgrades

• for 3GS, partial for 3G
• Free June 21 st